There are thousands of articles published talk about how mobile technology can influence -so called- modern life. How mobile phones become a primary need in life, enhance marketers profiling a target, and bring www world to mobile devices.
We can see clearly ISPs giant competing each other by added services for mobile phone on top of its basic function (voice through circuit switch). Build a service specific J2ME applications (Yahoo!Go, Mobile GMail, Mobile Google Map), enhance mobile internet browser capability in order to make convinient browsing experience (Mobile Opera, Bango, handsets manufacturer enhance their standard browsers capabilities), built in applications for specific purposes(download email on various protocols --POP3, IMAP, exchange, RIM's blackberry--, mobile internet messaging ), SMS based notification on update in www(friendster sms notifications, google reminder), 3's skypephones that was offered few weeks ago, and ultimate mobile platforms (Google's ANDROID)
Indonesia as the 4th most populated country with low internet penetration rate(8.9%, with more than 20 million internet users and 1.5 million internet connection. Source:APJII). Expensive bandwidth, bad infrastructure development planning, overregulated and monopoly on communication technology contribute significant factor on 'information and communication' gap.
Has a significant growth of mobile penetration (25% -- expected 75% by 2015).
Handset manufacturer's research shows that 99% handsets distributed and owned by mobile carrier's subscribers are GPRS and MMS ready. (note: Indonesia mobile phone market controlled by authorized distributors and sold in a free markets). Some research also said that in big cities; people change their mobile phone once every 3 months.
Based on the facts above, there's a big chance that mobile phone will become a first media to do most of internet activities. Search stuffs, create email account, apply to social netwok services, post a web blog, and interact with other internet users via mobile internet messenger.
Can it be a reality where in 'SMS' based community like Indonesia? The answer is YES! The challenge is how can an ISPs synergize with mobile carrier and handset manufacturers
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1 comment:
Great posting Man!
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